When you see your own site or app every day, it’s easy to overlook issues or designs that could be confusing your users. You’re used to how it works, but a new user may not know where to start.
A confused user is far less likely to convert or come back. But even a robust analytics implementation can only tell you so much. That’s why we love having actual users test an interface - it lets you see and hear firsthand how an average user interacts with your site or app.
How does it work?
We utilize tools that allow us to assign users a series of predefined tasks on your website or app. These users agree to record their screen and audio as they go through this process.
The result is an invaluable look into a user’s thought process as they navigate common tasks, and very often helps to identify issues that might otherwise go unnoticed.